Nike Magista 2

A whole new brand


Instant connection from Brain to Boot.
Featuring Mario Gotze.

Sensory

Using a procedural FX approach, we created numerous designs and structures which visualise both the intricate sensory nature of the brain, as well as muscle details and the connections throughout the athletes body from the foot to the brain.

Further Research & Development

Mario Gotze Motion Capture

What might happen if the foot had evolved to play football?
Working with the Nike global football team, we were briefed to create a product superiority film and numerous retail assets for the launch of the new Magista 2.
Motion Capture data of Mario Gotze and 3d body scans combined to tell the story of the new sensory Magista upper which gives instant ball to brain connectivity.

 

The new Nike Magista 2. Instant connection from Brain to Boot.
Featuring Mario Gotze. FutureDeluxe is an award winning, experimental creative studio based in London, Los Angeles & Sydney.

Designed, directed & produced by FutureDeluxe.
Client — Nike Global Football
Audio Design — Echoic

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